We have one of the largest stadiums in the country. That the Georgia Dome with 65k seats is able to profitably pay us and another team more than we could average off of a major home and home series shows that we are under monetizing our program. Of course, looking at the low rent advertising in the stadium or the cost of our tickets vs the price on a Chick Fil A kickoff ticket tells you that we're doing something wrong. And our refusal to fix this and just take the easy money is cheating our alumni, our students, and the city of Tuscaloosa. We deserve better.