Why should the NBA care about helping CBB make more money anymore than they already have? The NBA doesn't use CBB for anything other than to evaluate players for one more year. Many of the top picks are already considered to be top 10-15 picks before they play one minute of CBB. I wish they would allow kids to go straight to the league but they did the one and done and they helped the game. The buzz that Zion created in his one year helped a lot of people in college athletic get rich.
As for NIL, you are not allowed to own people anymore, it simply is not legal. College athletic was hiding behind the falsehood of amateurism to do just that for a long time. Nick Saban gets paid 10 million dollars a year, there are a shit ton of coaches right behind him at 7, 8, and 9 million dollars a year. And you really want to pretend this game is about amateurism 😂.
You nor anyone else have the right to tell someone they can't profit off their NIL. It is their NIL, not something you gave to them. As for the point most people make that schools will start "cheating" to get recruits using NIL, I say fvck it. If it happens, it happens, but don't blame the players. Blame the adults who are doing the cheating. The adults who already profit off of college athletics...